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There are analytics for tracking pages to see what page gets the most hits. Other analytics include tracking files such as PDFs, images, documents and other files you want tracked. Many sites also use onclick tracking for site web forms and specific links. For instance if you have a contest going on, you may want to track how many people are using the form or clicking on certain links in the contest to see what works best.
Using different aspects of analytics can improve your site value, increase revenue and make it stand out in search sites, such as Google and Bing. Our SEO team is partnered with Google to bring the best and up-to-date analytics setup that is available. Click here for more Google Analytics information.