Pinterest Rolls out Rich Pins for Business

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Over the past few months Pinterest has been introducing tools to help your business capitalize on the rapidly growing social media site. Pinterest kicked off “Pinterest for Business” by allowing businesses to verify their website. This step shows pinners you’re a credible source.  Once verified, if you haven’t already, you’ll be prompted to switch to the new look. When you make the switch you’ll notice larger images, rearranged navigation and new ways to discover pins. With this new look also comes Pinterest Web Analytics. With this basic set of analytics you can see what people are pinning from your website.

But perhaps the largest of all the changes is the introduction of Rich Pins. These pins dynamically pull website information like price and availability and display the information right on the pin. This allows brands to drive more revenue right from Pinterest. See ModCloth’s example below. Pinners can see immediately that the shoes are in stock and currently listed for $64.99.

Currently Pinterest is offering three types of Rich Pins for businesses:  movies, recipes and products. Movie pins will pull in user reviews and ratings. Recipe pins will include things like ingredients and serving info. Product pins will have item availability and price. These pins are also mobile-ready, making it easy for customers to purchase on the go. To enable Rich Pins you’ll need to install a bit of code on your site. The code is retroactive after you include the meta information on your website. Check out Pinterest’s  developers page for details. What do you think of the changes Pinterest is making for businesses? Can you see this social media platform helping to grow your business?