Est. Reading Time: 3 minutes
According to the AP, in 2012 the average American had an attention span of 8 seconds. That’s one second less than the attention span of your average goldfish according the same research (and the Goldfish weren’t on Ritalin).
So unless our target demographic has gills, we have only 8 seconds to get our message across and capture the visitor’s imagination. That’s why info-graphics can be very useful tools. And you don’t need to be an artist to create an effective one. You simply need to have a worthwhile message and an entertaining (and economical) way to present it.
With a good info-graphic, you can not only convey a message visually (which seems to be the way more and more of us learn these days), but you can also entice others to share the visual and link build back to your own site through use of an embed code. I’ll go into that in a future post. Lets first tackle the obstacle that gets in the way of most of us ever considering the use of info-graphics; the task of creating a compelling image that also looks professional.
While I generally use Photoshop to create my info-graphics, I’ve found two very useful web based online graphic creation tools I’d like to share with you…tools that will make you look like a pro.
This is a great web based program that offers a simple drop and drag method for creating info graphics. There are six basic templates or themes to select from. Choose the one that most resembles the look you want and select effects like text, special template props (theme graphics, different shapes for badges, text, etc!). The info-graphic image you create will save as a PNG to your desktop. Its free & awesome and if you have a burning desire to pay for their service, they also offer a pro version. You need provide only your email address to sign up.
Easily operates in a similar drop and drag fashion as Piktochart. The one big exception are the extra vector art as they offer a great variety of vector objects one can make use of from, all categorized by subject in a drop down menu. And their templates – of which there are a dozen to choose from – are meant to be more data heavy. Like Piktochart, it’s a simple drop and drag operation. And like the option above, it’s free.
If creating the art has been the obstacle for you, check out the tools I’ve mentioned above and let me know your thoughts on their relative effectiveness and easy of use. I’ll save the topics of economical writing and methods for accurately monitoring results for future posts.