Est. Reading Time: 3 minutes
Sitting in rush hour traffic gives one time to think – sometimes, too much time.
We’ve all heard the reasons why small business websites cannot compete with the big brands. We don’t have the huge marketing budgets nor the brand recognition. Big brands dominate the short-tail phrases that generate the bulk of the search volume. The list goes on.
Events over the past year or two have convinced me otherwise. Google has been moving toward local search, the most recent evidence being Webmaster Tool’s Data Highlighter and the rollout of Google+ Local. This new local emphasis presents an opportunity for small businesses everywhere to get a foothold on some SEO real estate that, by the very nature of it’s existence, the big boys cannot touch.
Brainstorm, do your keyword research and your onsite optimization. Then get the gang at the office together. You and your colleagues maintain personal blogs, network and share posts through Facebook, Twitter, and various other mediums. It’s a great place to start.
Here are 3 easy, non-intrusive things we can do to give your company website’s local SEO a lift:
Add a link from your personal blog’s About page.
I recently read that there are something in the area of 160 million blogs out there. My guess is that most have About pages but few mention their employer, never-mind link to them. Well, there’s no time like the present. Take 5 minutes out of your day to update your About page to include a link to your employer.
Don’t worry about using a keyword as Google seems to be giving more importance to co-citations and less to anchor text. A simple URL will do.
Embed a link in a Google+ post
Google+ also allows you to insert do-follow links directly into your posts. While the page rank is n/r for all Google+ pages, the links still carry authority, the thought being that these links are factors in Google’s local search algorithm. If you don’t have a Google+ account, get one. If you’ve got a G-mail account, your Google+ is tied to that.
Open your Google+ account and start blogging about any local event in which your employer may be involved. Don’t forget to include a link to your employer’s site. You can write about anything. Your hell-a-cious commute to work, for example.
Write a post for the company’s blog or website
Share your post with others on professional and personal networks and let them know what you’re up to. It’s a great way to accomplish something during your work day while keeping family, friends, and colleagues abreast of what’s new with you.
Now it’s off to my Google+ account. Time to post a complaint about the bumper to bumper traffic on my morning commute – with a link back to the company website embedded within, of course.