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In the past few days, Google Analytics has started seeing structural and design changes to each user’s profile pages. The importance of these new structure changes is that Google is simplifying reporting, dashboards and real-time data into one central location. Overall, the Analytics interface has not drastically changed in terms of the amount of information you can find reported, but the “usability” has seen huge improvements; which is an excellent sign of things to come.
One of the first things Analytics users will see when logging into their accounts after this update is the change to the top navigation (now only shows Reporting & Customization tabs and loses a Home tab) and new menu options on the left sidebar. The top navigation of this interface is also now sticky navigation, making it easy to switch between standard or custom reporting or switching profiles.
Before, if an Analytics user wanted to view real-time statistics, customized dashboards or intelligence events, they would have to navigate to the “Home” tab. This made finding the reports users really wanted to see harder to find and the location made no sense outside of the “Reporting” tab. Now, in the new design we notice several new options(see above). Dashboards, Shortcuts, Intelligence Events and Real Time are now in the Reporting Tab under “My Stuff”, making it easier to get access to your data.
Another exciting change to Analytics is the option for different layouts within the Dashboards panel. You can now
The Dashboard panel also receives a design upgrade when you click on the “+Add Widget ” button. You now have more
Google Analytics is constantly changing and adapting. Users continually find new data and ways to present data from site usage. Look for even more design changes and user-friendly upgrades in the future as social media, mobile users and e-commerce play an ever-growing role in site optimization and tracking.