Est. Read Time: ~Keurig Brew-Time
Google recently released the Data Highlighter Tool in Webmasters Tools under the Optimization Tab. The Data Highlighter tool is another way of helping Google learn about Event listings. Instead of adding markups to your page, you can now use this tool and “tag” each event with your mouse.
After the events have been tagged, they will appear with under your Website Search results in Google.
Pretty cool, huh?!
To learn more about the Data Highlighter Tool or to get started using it, Login to your Webmaster Tools Account and open the optimization tab. From there click on Data highlighter.