Cart Abandonment

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Just read a great article from our friends over at AspDotNetStorefront and wanted to share- “7 Tips for Boosting Conversion at Checkout“.  The most stunning stat that the article notes is that “according to 15 highly reputable studies of shopping cart abandonment (including studies by Listrak, MarketingSherpa, Forrester Research, and Coremetrics), the average shopping cart abandonment rate is almost 66%.”

Wow!  That’s a startling number, especially with the holiday season coming up in a poor economy.  What can you do about it?  Jon makes several terrific points that match up with our experience at Beacon as well, including:

The basic principle to keep in mind is simple: Reduce friction. Anything that adds complexity, risk, unanswered questions, or extra steps to the process is going to slow it down and drive some people away.

The article includes several specific examples for improving your checkout process without much time or effort.  With these suggestions, hopefully you’ll be able to reduce that cart abandonment rate to something much more palatable!  And of course, please contact us if we can be of assistance in your efforts!