Are your Google Analytics Search Engine Optimization Queries clean?

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You’d be surprised that you have been looking at your search queries in Google Webmaster Tools and not been aware that many of the queries were for image search instead of the web.

In the past, I’ve gone to Webmaster Tools to check out the recent search queries. Often, I wondered where Google Webmaster Tools was getting its information because most search queries I saw listed were not the same ones I saw in the Google search rankings.

At first glance, it appears that the queries are generating a lot of impressions and hence traffic.


Not until Google integrated Webmaster Tools into Google Analytics did the smoke clear.

To get a better picture of the queries leading visitors to your site in Google Analytics, you will need to take an extra step in Queries under Search Engine Optimization.


Underneath the Secondary dimension, click on Visitors and then click on Google Property.

Look! In this example, most of the top queries are for Image search and not Web!

Unless you are checking out the secondary dimension Google Property underneath Visitors, your Search Engine Optimization Queries within Google Analytics may not be as clean as they should be.