Andrea Cole

4 Pinterest Promotion and Contest Ideas to Gain More Followers

Est. Reading Time: 3 minutes

So, your company is on Pinterest. You’ve pinned. You’re repinned. You’ve created boards. And you’ve got some followers. Now what? What do you do with these people? Why, give fun stuff away! It’s the quintessential way to build links, followers, brand awareness, and virality (yes, it’s a word…. I think) on social media and it holds true on Pinterest too. What contest to have, you say?? Why keep on reading my friend.


Contests for Individual Pins


1. Comment Contest

A Comment Contest is very simple & easy. Simply pin a product, image, saying, or whatever you fancy and have followers post comments to enter. Outline entry rules & terms in the pin’s description box to cover all bases or link to these on your site. Then randomly choose a winner using or a similar tool.

Pinterest Promotion and Contest Idea


2. Repinning Contest

A Repinning Contest is similar to a Commenting Contest but it uses the repin feature as a way for users to enter. This contest is great to spread a pin’s exposure!

Pinterest Promotion and Contest Ideas


Contests for Individual Boards


3. Photo Submission Contest

This is a great way to leverage your followers on Twitter, Facebook, Google+, and other social networks and get them over to Pinterest! What you’ll do is post a request on your other social networks asking them to submit pictures related to your product or service. Think outside the box and make this exciting. You want lost of entries. Have them submit pictures to a special e-mail address or get social and use Flickr groups. OR, if you have the ability, have them submit to a particular page on your site. This will help build inbound links! Then, devote a board on Pinterest to these images and request that users like, comment, and/or repin to “vote” for the winner. The pin with the most user interactions wins! Added Bonus: Suggest that entrants share their pin with friends & family to help them win. This will bring in other, NEW fans to Pinterest that may not be on Facebook, Google+, or the like. Score!

Pinterest Contest Promo Ideas


4. Customer Appreciate/Your Favorite Product Contest

Although this contest is really aimed at rewarding loyal followers, the ease of entering can make this go viral. The premise behind this contest is to create a board with your most popular products. Then, have users vote for their favorites. Votes can be repins, comments, and likes. Followers can vote on as many thing as they’d like. Then, at the end of the “voting” period, choose a winner at random from all entries. Voila! Done.

Pinterest Promo Ideas


Good luck & happy pinning!




  1. Posted February 24, 2012 at 1:27 pm | Permalink

    thanks for this article…I have read up on the pinterest site and they ask business NOT to promote themselves…it is an idea board and it seems that no one really gets that…i see over and over again businesses promoting their wares vs just pinning ideas…way over board with the pinning of the same thing over and over again – this floods the system unnecessarily. Great ideas out there but hard to sift thru all of the phoney pins.

  2. Posted February 24, 2012 at 1:42 pm | Permalink

    Thanks for the comment! While we would never encourage companies to go against a site’s T&C’s, we also understand that sites, like Pinterest, are a community and if your brand has followers on that community, you have an opportunity to foster and grow it. All ideas stated above are minimally invasive and creative, getting away from the “Pin me and I’ll Pin you” approach and more towards an interactive relationship where brands become less two-dimensional and really talk with their followers. Another thing to note is that users choose to “follow” a Pinterest profile, which means that users who see these pins are those that chose to follow the company, unless of course you choose to peruse Pinterest by “Everything,” in which case you’re expecting to see a mixed bag of pins anyway.

  3. Posted February 25, 2012 at 3:53 pm | Permalink

    People now and will forever Pin/Repin things they enjoy, they buy, they love. That’s why Pinterest is going to make such a big difference. But more scrutiny is on the way because they are so successful, we’ll see …Nice job Andrea.

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  • By Pinning Down Your Business on Pinterest on July 27, 2012 at 7:51 am

    [...] 4 Pinterest Promotion and Contest Ideas to Gain More Followers by Andrea Cole, February 15th via [...]

  • […] Another way a business can use Pinterest for its benefit is by creating a contests on this platform. Contest are also a fantastic way of gathering more followers without the need to buy them. You can create, for example,  a “Comment Contest” by posting an image of your products and have followers post comments to enter. You can also ask your followers to posts images of your products to their profiles and whom ever receives more “likes” or comments is the winner of whatever you chose the prize to be. Checkout some more Pinterest contests ideas here. […]