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I checked out Insights for Search and was a little confounded about what I saw for some industry terms.
Take a look at “web marketing” in Insights:
And, according to analysts covering Google’s recent earning miss:
People are becoming more savvy about search marketing. Search behavior is changing and more specific terms are being used compared to a few years ago as searches are becoming more focused. Businesses have recognized the importance of ranking well for their brand name and for relevant search queries.
Check out the trend below for “seo marketing”:
3. Social Media Marketing
No need to explain this one.
In their recent earnings, Google has seen the shift to mobile make its impact. Companies have to adapt as visitor behavior changes. Developing a search strategy that fully realizes the search behavior of your potential customers is paramount in adapting to the fast moving online world.
“Web Marketing” is still stronger than ever but the name of the game has changed. Its become fractured into smaller and smaller sub-segments.