Est. Reading Time: 2 minute
The Google Spirit stood among the search results, and pointed down to scroll. Scrooge moved his mouse, trembling. The Phantom was exactly as it had been, but he dreaded that he saw new direction in its solemn algorithm.
“Before I draw nearer to that link to which you point,” said Scrooge, “answer me one question. Are these the shadows of rankings that Will be, or are they shadows of rankings that May be, only.”
Still the Ghost pointed downward to the search results by which it stood.
Scrooge paged and paged downward, trembling as he went; and following the finger, finally found a familiar link within the list of the neglected websites bearing his own company name, Scrooge & Marley.
“Am I that person who ignored the move to social signals.” he cried, upon his knees.
The finger pointed from the listing to him, and back again.
“No, Spirit. Oh no, no, hear me. I am not the person I was. I will not be the person I must have been but for this decision. Why show me this, if I am past all hope.”
“Good Google Spirit,” he pursued, as down upon the ground he fell before it: “Your nature intercedes for me, and pities me. Assure me that I yet may change these results you have shown me, by an altered organic marketing approach.”
“I will honor Web Marketing in my heart, and manage it all the year. I will live in the meta-tag Past, the link-building Present, and the Social+ Future. The Spirits of all Three shall strive within me. I will not shut out the lessons that they teach. Oh, tell me I may ascend from the depths of this list.”
Cards of Holidays Past…