Jeff Pickle

Small Business Owner – Steve Jobs 1955-2011

Est. Reading Time: 2 minute

Excerpt from the book Digital Deli (1984)

Homebrew and How the Apple Came to Be

by Stephen Wozniak

“Steve Jobs was a friend of mine from high school. We were introduced because we had two things in common: electronics and pranks. It turned out that he had a tremendous drive to start a company. He had worked at Atari and had become friends with some of the key people there, including Nolan Bushnell, the founder. Nolan was his idol. Steve wanted to have a successful product, go out and start selling it, and make some money. He also had excellent product ideas for the upcoming personal computer.

To produce the Apple I, Steve and I formed a partnership. We didn’t sell many Apple Is the first year. We built them right in our garage. At first we expected to sell circuit boards at the HomeBrew Club:  just put your chips in and it’ll work. Then we got a $50,000 order from a local store and we were in heaven.

The trouble was how to get the money to build a hundred computers – they might cost over a hundred dollars to build. Steve went to a local parts supplier and talked them into giving us a lot of parts on thirty days net credit. It was very unusual for them to give us credit, because we didn’t own anything. We didn’t own houses. We didn’t even own our cars. But Steve is very persuasive. We’d get the parts and then stuff them into the circuit boards, have them soldered, get them back in the garage and test them. And we could turn the whole cycle around in ten days and get paid. It worked really great because we only had one level of management.”





One Comment

  1. Posted October 27, 2011 at 8:23 am | Permalink

    Informative read. It was really interesting how they bartered their way to profits for their start-up company back in the 1970′s. Thanks for sharing this.