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Coming into this first week, I was not very familiar with web marketing or search engine optimization (SEO). I had heard of both terms and I could describe what they were on a very basic level. Basically, if I were asked what they meant, I would have simply defined them as the following:
*Web Marketing – Marketing online through use of websites and social media sites
*SEO – Making your website appear higher in Google, Yahoo!, Bing, and other searches
Over the past two and a half days, I have spent the better part of my 20 hours a week here at Beacon Technologies (Beacon) reading blog after blog on what SEO really is and how it is done. I had heard of Google Analytics (GA) through a friend of mine, but I had never had any exposure to it nor a reason to research it further than the few discussions we shared. All I can say about GA is that I am amazed at the simplistic complexity of it. On the surface, it seems very intuitive. You can track information regarding visitors to your websites such as if it was their first time visiting or if they were a return visitor. At the same time, GA allows you to dive much deeper into statistics. The complexity of GA comes from designing filters and goals to determine exactly what information you are after. From what I can tell, almost anything you wish to know about visits to your websites is obtainable in GA. All you have to do is think it and visualize how to find it.
This week, I have also been able to sit in on meetings and brainstorming sessions. I feel like this is the best part of the week so far. Coming in with little knowledge of the services Beacon provides is a little unnerving. However, all the people here have really made an effort to take time to explain things to me as well as treat me as an equal part of the web marketing team. It’s a comforting feeling to go into something new and know that the people there are ready and willing to help you and guide you along the way. Also, before I even started, Beacon had already set up everything I needed to integrate with the team. There was a cube with a computer, phone, and the other essentials already in place for me. In addition to that, Beacon had already set up all of my internal accounts such as email, network access, and etcetera.
As I am wrapping up week one, I feel confident in what is expected of me as well as how to accomplish the tasks at hand. Thanks to the large amount of reading and videos I’ve watched on GA, Google AdWords and other resources, I am ready to hit the ground running next week. It doesn’t hurt that I know that I have several people that I can go to for advice if I get stumped either.