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No one likes spam. I for one dislike spammy blog comments the most. Unfortunately, in the blogging world, spam constitutes a large chunk of total comments and can be a major pain. As a Web Marketing Analyst/Consultant and blogger, I try to use comments for good and not evil. When used correctly, blog comments are a way to build relationships, exchange ideas, share links, and aid SEO. Sadly, all those spam comments make it difficult to be seen and heard out there. Many bloggers use spam filters and/or delete any comment containing a link. So for those of you wanting to reap the benefits of blog comments as a link-building tool or a relationship builder here are some simple Do’s and Don’ts.
Keep it short. Paragraphs of text scream spam. (…and paragraphs of gibberish scream even louder.) Keep your comments brief and easy to understand. You want others to be able to quickly understand your message and respond to it. A few sentences should do the job.
Get personal. Show the author you actually read the post. Explain why you agreed with them or like what they have to say. A lot of times comments saying things like “I love this post.” or “Great topic.” can be considered spam and bloggers feel like the comment is purely trying to leave a link since your comment often allows your name to link to your site.
Play nice. Offensive comments are never appropriate. It seems like an obvious suggestion but keeping your words civil and constructive instead of rude and aggressive contribute to the conversation instead of destroying it. It’s also a major reason for comment deletion.
Don’t be useless. One-word comments or unrelated comments do not add anything to a blog discussion. It leads blog owners to believe your comment is spam and many times it will be deleted. Show that you have actually read the post you are commenting on and try to add some value. Your comment will have a greater chance of sticking and generating interest.
Don’t go link crazy. First, many blog sites allow your name to be a link so try not to duplicate that ink within your comment if this is true. Use your comment text to post useful information instead. If you must include a link within your comment, make sure it is specific and relevant to the post or discussion. An explanation of why your link is relevant is also helpful. Too many irrelevant links are a huge red flag and do your link building efforts no good.
Don’t wear out your welcome. Try not to comment multiple times on the same blog post or on every post. This strategy may get your name out there but it will quickly be received as bothersome and obvious. Spread your presence across multiple blogs and don’t force yourself into the spotlight.