SEO for Video Integration

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Why should you optimize your videos for search?  Because search is the #1 referrer to web videos, that’s why.  A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results (Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009).

To get the best results within the search engines, make sure you upload your videos into your website as well as your YouTube channel or blog.  Videos are a natural link builder and this backlink will help increase the juice flowing to your website.  The more places you upload, the better.  Make sure the name of the video matches the title tag of the page, and that your video is no longer than 2 minutes to keep your audience engaged.  Surround your videos with keyword-dense content and or a summary section as well. If your video will be housed within flash, make sure you have backup content to help the search engine better identify what is there.  I would also recommend having the last frame of the video be your company logo and contact information to increase conversion rates and traffic to your website.

After the video has been posted, test your thumbnails and headlines to see what grabs your audience’s attention to achieve the most optimized results.  As of right now, Video SEO is a long tail kind of approach since Google can’t determine the actual content of the video off only a one word video title.  You are not very likely to see your video for “jeans” in the top search results, but if your video is titled “blue jeans to make my legs look longer” you have an excellent chance of topping the rankings.  If hosted within your company’s website or blog, make sure you have an easy and obvious share button to help your video spread to other social media networking and bookmarking sites.