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Even if you aren’t ready to post your company photos on Flickr, go ahead and claim all of the user-names you prefer for all the social networking sites (Twitter, Facebook, Linked in, YouTube, etc.). A fantastic website to use to do this all at once is Knowem. Once you have these profiles at least enter a bit of data with links going to your site. Most social networking sites have great PR, so use that to your benefit. Also, by having lots of profiles you will automatically begin to stack the search result shelves when users conduct branded searches.
With the little bit of time you can provide each week, make sure you “work smart and not hard.” Set up a social media desktop application such as Hootsuite or Tweetdeck to schedule posts, search for followers, and spy on your competition.
Take a bit of time each week to try to increase your following. There is no point posting if no one is listening. If you want to get followers on Twitter, follow people for the law of reciprocation. If you want to get likes on Facebook, join groups and spread the word.
Another tip for increasing your following is to offer exclusive incentives. People aren’t going to just jump aboard without a reason. If you don’t have the budget to offer a promotion, or you are new to the market altogether, try to find someone big and influential and request them to tell their people about you. When it comes to posting, engagement is what brings the credibly up on your profile, so make sure to post or tweet something you know your following will want to share or comment on
Use social media to follow your competition. Learn what are they doing to see what works and what doesn’t and then proactively leave them in your wake. Not sure what your audience would want? Ask them with poll questions, which in turn will increase your levels of engagement.
Remember, the biggest investment in social media is your own personal time. By doing a little work every day, you can stay active without sacrificing other important elements to your marketing success.