2010 in Web Marketing…or What did I learn?
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When you (or in this case, I) do something for 365 days, a few lessons should manage to sink in.
- The the plans and priority items that you set on the first of the year will likely differ greatly from your focuses on the last.
- Appreciate, but don’t fall in love with your analytics tools – something better will be available next year.
- Time on Twitter is rarely wasted – if it is important to your friends/followers, other people probably care about it too.
- It is ALWAYS possible to further optimize a PPC campaign.
- The only limits to testing are the limits to your own intelligence. Okay, that is a little mean spirited, but not untrue.
- The Blue Ocean marketing strategy doesn’t exist [for long]. There always is [or soon will be] competition for any solid plan. You cannot hide success.
- Complicated marketing strategies are like (old school) Christmas lights. If done properly they can work great, but one missing item (bulb) can destroy the whole thing.
- Remember that your clients goals are often more important than actual quantitative results.
- Web marketing is about putting your client in the best position to succeed, but it’s not a guarantee for success. This is actually an old marketing lesson, but it’s important to remember year in and out.
- Not caring about New Year’s festivities (and being caught in the middle of Oklahoma) gives one a good chance at making the final 2010 post on the company blog.