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During the recession, did consumers hold back and buy a less expensive turkey to serve for Thanksgiving dinner?
Google Trends indicates yes.
A search trend for “Butterball” shows a dip in 2008 after peaking in 2006.
Butterball turkeys are one of the more expensive turkey brands. What other indicators does Google trends reveal?
On the timeline, we see a news snippet at point B “Butterball still poultry icon after sale“. This was the point in 2006 when the Butterball brand was sold by ConAgra to a company called Carolina Turkeys. Carolina Turkeys was owned by Smithfield Foods and Maxwell Farms.
By the end of this timeline at point E in late 2010, Smithfield has sold its entire 49% stake in Butterball and Carolina Turkeys company to use the proceeds to reduce debt.
A search trend for “recession”:
At the end of 2010, will we still be talking turkey or will we all be butter off?