Beacon News

Google Visits Beacon

Est. Read Time: ~Keurig Brew-Time

With the significant increase in the monthly PPC spend by the clients that we manage, Google has assigned a team to work with us directly. Our Google Account Team representatives visited our offices here in Greensboro this past Wed (Oct 20th) to discuss and collaborate on our Google Adwords strategy.  We now manage several million dollars per year in PPC budget on behalf of our clients and of course, our partnership with Google for PPC and Google Analytics is a great benefit for both us and our clients.

Some of the items discussed included:

  • CTR importance
  • Google Re-marketing
  • PPC Landing Page Testing Strategy
  • Content Network Implementation
  • Brand Trademark Protection through PPC
  • Category Competitive Benchmarking Results
  • Quality Score Relevance
  • Approval process for Enhanced Brand Channels for our YouTube clients

From left to right: Michelle Vincent(Google), ArPit Vaidya (Google), Meredith Clark (Google), Brad Henry (Beacon), Nicole Tolbert (Beacon)