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What type of an SEO would the following basketball players be?
Kobe Bryant – This SEO has seen more #1 search engine rankings than anybody else out there. He rode a better marketer’s coattails early in his career to the point where he was a bit overrated. In an effort to improve his legacy, he had his entire team fired and tried to win more rankings all by himself – with disastrous results. He then demanded a trade to another company until management hired another top SEO to team with him. This has led to him again finding top rankings and being mentioned as one of the best all-time.
Lebron James – This SEO was hired by a terrible company. They gave him resources and were patient with his learning curve. Eventually, he got great results and obtained rock star status. He never got them #1 rankings, but the first page Google links he obtained were far better than they were used to. However, when it came time to make a long term decision about his future, he jumped to another company where a couple of his friends worked and they promised to do much of the heavy lifting for him. He took his [SEO] talents to South Beach.
Tim Duncan – This SEO does it all. Not just Google rankings, but also PPC and Email Marketing. He doesn’t toot his own horn at the company picnic, but upper management knows he’s been the reason for their success. However, he’s a bit past his prime and hasn’t seen the same results with the advent of social media.
Allen Iverson – This SEO always showed great individual stats. He can tout #1 Google rankings in a variety of categories. However, this has never translated to great overall results with his clients.
Chris Paul – This SEO is speedy. He doesn’t get #1 rankings, but he gets you on the first page FAST.
Manu Ginobili – This is your classic “glue” SEO. He doesn’t do anything outstanding, but he understands all aspects of web marketing. He knows how social media, search engines, and PPC interact with each other and how to keep the entire team involved in the process. He’s not going to win you large contracts on his own, but you need to have him if you’re to be at the top of your field.
Stephon Marbury – This SEO has some talent, but he always been with poor companies and will be quick to blame others for his lack of overall success. Eventually, this leads to him having a breakdown and posting a “What the Heck?” youtube clip.
Dirk Nowitzki – This SEO is tall and German.