Mark Dirks

Web Marketing Pollution (4 of 5)

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Beware Promises of First Page Rankings!

Email like the one below really gets under my skin.  Read this the email as “You could earn $1 Million Dollars in  30 days!”.  There is no silver bullet; otherwise, Google would lose all of its integrity as the leader in this area.  There are 3 ways to get you on the first page of Google:

#1 – Paid Sponsor Ad (paying top dollar for ad positioning)

#2 – Organic ranking for an irrelevant key phrase (one that no one searches on and doesn’t produce revenue)

#3 – Work hard to do all the things necessary to rank well for high performing key phrases.  This includes having patience and continuous tuning.

This email is a real load of crap.  Used Car Sales will be this sender’s next job.  His email address doesn’t match the URL that he’s promoting.  Warning!

I would challenge this person to get me a first page listing for “internet marketing” (for a reasonable price) and if he accomplishes it within 3-14 days, I will be his biggest fan!  It’s not easy and it won’t happen overnight and I guarantee it won’t be cheap.  We’ve been doing this for 12 years – BUT we rank well in Google for “eCommerce Development” and for “website development”… a couple of very competitive key phrases.  Not bad, considering there are 10.8M and 193M competitors for each of these key phrases, respectively.  For “web marketing, we are ranked #1 locally and for NC-related “web marketing” seraches…and still working on a higher national ranking.

Check back on Friday for the last post for this series.