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You would have to be living under a rock not to know the oil spill in the gulf is close to entering its third month of existence. I cannot say much more about the spill and BP’s role in it that has not already been stated on CNN, Fox News, and even Comedy Central hundreds of times by now.
But I would like to address the aspect of web marketing that has been pushed into the mainstream for this. BP is buying ads for the search term “oil spill” (among others) from Google.
Reuters discusses this in more detail. Essentially, what it boils down to is another aspect of BP’s public relations’ campaign to try to recover from this disaster that they have inflicted upon the gulf coast and even the world.
This, in and of itself, has draw ire. Jacqueline Leo of the Huffington Post has taken BP to task for “manipulating and [controlling] the news.” Here, I have to disagree and point out some flaws in the argument of Leo and other writers/bloggers who are showing their SEO/PPC ignorance.
Anyhow, since these are pay-per-click ads, there is an easy way to make BP pay for what it has done. Click on the ad and promptly leave the site.