Jeff Pickle

Search Suggestions – Googlers live in the moment

Est. Reading Time: 2 minute

I love the search suggestion feature in Google.  A thought balloon pops up overhead and you type something in. The suggestions come at you wholesale and in bulk, ballooning up underneath with a supply of keywords.  Supplied with them wholesale, balloons of keyword thoughts are distributed in a drop down list.

What it is  (from Google): As you type, Google Suggest communicates with Google and comes back with the suggestions we show. If you’re signed in to your Google Account and have Web History enabled, suggestions are drawn from searches you’ve done, searches done by users all over the world, sites in our search index, and ads in our advertising network.

Since the end of  January,  Bing has  search suggestion too.  Here is what Bing says about their search suggestion feature:

Our research shows that approximately 45% of search queries result in either a user conducting an immediate re-query, or abandoning the page altogether.  We at Bing are continually improving the performance of autosuggest to reduce these problems. In fact, we recently incorporated breaking news and hot trending queries within autosuggest. Updated every 15 minutes, trending queries balance timeliness and relevance to connect you with the most prominent or topical events happening now.

Let’s take a look at a popular searches for the query “where to” in Google:

Now let’s take a look at Bing’s search suggestion:


What conclusions can we draw by comparing the two?

  • Bing has an older and more conservative demographic.
  • Google users are tech-savvy and live in the moment.