Annette Fowler

Gowalla and Foursquare

Est. Reading Time: 1 minute

What’s the latest buzz in the interactive world?  Two years ago, the world went crazy for Twitter after it was introduced at South By Southwest Interactive.  This week, according to NPR, the newest competitors for this “latest and greatest” space may be Gowalla and Foursquare.

The two companies are very similar and represent themselves in the following ways on their websites:

  • Gowalla– “The easiest way to share places you go with friends”
  • Foursquare– “Check-in, Find Your Friends, Unlock Your City.  Foursquare on your phone gives you & your friends new ways of exploring your city. Earn points & unlock badges for discovering new things.”

Basically, these two mobile apps allow you to broadcast to your friends your current location.  In addition, to add a “gaming” aspect to the app, you can earn virtual points by earning the most points in one locations.

Aside from the obvious “cool” factor, how can these new players in the social media space help your business?  How about broadcasting your location at a competitive industrial show so visitors can more easily find your booth?  Perhaps your CEO is the keynote speaker at a prestigious event?  What about broadcasting a regional sales reps location so that prospects can contact quickly and easily?

Let Beacon help you navigate this and all the other social networking opportunities to turn socializing into sales for your company!