How to Write Google Ads. Three Tips from Captain Jean-Luc Picard

Est. Reading Time: 2 minute

“Make it so”

Captain Jean-Luc Picard says YOU need to do three things in three chintzy lines very quickly with your Google AdWords copy.


“Make it so, Number One”!

(1)  The headline is the most important line.

There are several techniques to try.


“Make it so, Number Two”!

(2)  On the second line after the headline, make it personal.

In the Google ad below, the line reads “Customers Search and Find You.”

Thats how the customer will  benefit.


“Make it so, Number Three”!

(3) On the third and last line, get immediate action.

People don’t need time to think it over. You will lose sales that way.

Here are some techniques to try:

See the example below:

The examples used above are actual Google sponsored ads. There is a very high probability that these Google Ads have been tested and are being displayed for a very good reason. The reason is because the chintzy ad format works.  Google’s 5.7 billion in revenue doesn’t lie.

And why listen to Picard? According to wikipedia:

Picard is deemed the ultimate delegator of authority, knowing “how to gather and use data better than any other Star Trek captain.”