Est. Reading Time: 2 minute
Colonel Rudy Burwell, director of the Army Reserve Communications, began their foray into web marketing and social media with a question: How can we better tell the story and put a face on the Army Reserves? Integrating web marketing, and social media elements into their traditional coverage gave reservists an outlet for their stories and a faces to the Army Reserve mission. Colonel Burwell shared this great advice on why web marketing and social media has worked for them – What Works (10 +1):
1. Real speech. 2. First person. 3. Make fan part of the story. 4. Relevance trumps frequency. 5. Great photo goes a long way. 6. Raw, real and messy video. 7. Don’t edit real life. 8. Monitor and acknowledge. 9. Robust rules of engagement on all platforms. 10. Segment if necessary. 11. If you are having fun, so will your fans.
What really came across in this session is the power of energy. Military is great for planning and processes, but to embrace and further social media, they had to engage fans on an individual level. Everyone has a story to share.