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What is advanced visual data analysis?
Do you want to spot the Outliers and reveal trends? Heat maps allow us to add a whole new dimension to our analytics by showing information that would otherwise be hard to see by using traditional charts and graphs. A heat map is a graphical representation of data where the values taken by a variable in a two-dimensional map are represented in bright colors. You can see areas where the most people clicked on your website. This tells you what’s hot and what’s not, so you can make changes that matter and sell ad space on the most popular areas on your site.
These are great because they find out where people click based upon things like: Top 15 referrers, search terms, operating system and browser. Heat maps also give real time reporting that converts to your favorite spread sheet, shares results, even has the ability to let you block a specific persons click.