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Today I am going to give you some quick food for thought, then I am off to wrap nine million gifts laying on my living room floor along with dozens of naked undecorated cookies – frosting is over rated anyway. But first a quick aside regarding the best “gift” you can give yourself for 2010. The good news is you can start January 3rd. No really, you can. That quick.
Solving the “I need to immediately implement social media into my company, but I don’t know how/have time” problem, does take time and resources to figure out if you go at it alone. Education is going to play a major role because of how FAST the industry has changed. Here’s the skinny. Bring in social media consultants to teach everyone, not just your interactive department, on how social media can improve their productivity and outputs. In order to expedite the learning curve, many companies are adding outsourced (and in-house) social media specialists.
Be it just a few days of in-house intense training and setup, or ongoing services like blogging, editing, and providing those nifty reports. By adding this to your web marketing and analytics budget for 2010, I guarantee you will SEE the jump in action immediately on your traffic reports, while your comments and email box will start to bulge. Since implementing the program at this company we saw our social media links as the direct and top referrer, with an increase in traffic of more than 300% in one month. Does a flier or other old fashioned traditional advertising bring that these days? Integrating social media into your marketing plan is the new black.
Here is a brief list of what businesses can do to integrate social media into their service offerings and disciplines:
Ok – wrap that up and give it some thought. Add some social savvy and be see as an industry Though Leader. Take the learning curve down to the “fun” level. You will be glad you did it.