Jeff Pickle

AdWords Product Extensions are Eye-Catching!

Est. Reading Time: 1 minute

Have you seen the product images that show up next to the Google sponsored text ads on the right side of the Google search results?

Try a Google search for “ski clothes” or “infusion pumps”.

See those images on the right hand side of the search results below?

Like a needle to the arm, these product ads deliver precisely like syringe pumps.


That’s the new Product Extension feature in Adwords!

Pretty neat! If you want to stand out among the competition, then product extensions are the way to go.

To setup, you’ll need a Merchant Center Account.

Under the Merchant Center Settings dropdown menu, enter your AdWords Customer ID.

Once you’ve entered your Adwords Customer ID into the Merchant Center, go to your related AdWords campaign and look under the Settings Tab.

Underneath Networks, devices and extensions,  locate Ad extensions.

Click on Edit and check the box for Connect to my Google Merchant Center Account and Save.

That’s it!