Annette Fowler

Oh, the Places You’ll Grow

Est. Reading Time: 2 minutes

Dr. SeussSo, you want a new website but are not sure how to get started. As nicely stated in Dr. Seuss’ whimsical book Oh, the Places You’ll Go!, “Don’t get stuck in the waiting place.”Beacon Technologies is here to help.“Somehow you’ll escape all that waiting and staying. You’ll find the bright places where Boom Bands are playing.”  Well maybe not Boom Bands necessarily, but first-time site visitors for sure.

Beacon does so many things well.One of them is consulting with our clients to help them define a website that is meaningful for their business; whether you want to capture leads or use eCommerce to sell products.Utilizing many years of experience and learning from previous mistakes, our team has a knack for asking the right questions.First, you must determine what the primary goals and purpose for your website are.Ask yourself, who is the target audience?  Maybe you have multiple audiences with different needs.What message do you want to communicate to your visitors?What should your website say about your business?Is it the same message for each audience type?What do you want your visitors to do or learn when they come to your site?These questions might seem obvious at first, but I challenge you to browse the Web and note just how many sites were designed and written from the company’s point-of-view versus the audience’s. Answer these questions “And will you succeed?Yes! You will, indeed.”

What’s next?What do you want the new site to look like?Do you have a color palette in mind?Do you have any print material that can be used for continuity on the website? Do you want your site to be interactive or more static?Look at other sites you like and select your favorite elements from each.Beacon will find a way to mesh all your ideas into a customized, unique design. “Oh, the Places You’ll Go!”

This is just a starting point.Together we will succeed.Take Dr. Seuss’ advice and “get on your way!” Contact Beacon Technologies today.