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Last week Google made one of the most awesome upgrades to Google Website Optimizer! If you’ve used GWO much at all, you’ll agree that this upgrade will make your life much easier. I’ve outlined the primary changes below. If you want to read more about the upgrade directly from Google, visit the Official Google Website Optimizer Blog site.
There are 3 major changes in the upgrade that have me jumping up and down with joy:
- You can now validate an A/B experiment by uploading a local file (this was needed badly), enough said;
- You can disable a combination in an active experiment; and
- Better color representation of a combination’s performance confidence.
The image in Figure 1 below is from the new GWO report. Click on the image to view a larger version. The biggest thing to note about the changes is that now you can disable a variation that is performing badly and concentrate on the variations that are doing very well. Just click on the checkbox (item 1) then on the disable button (item 2). This option will allow GWO to produce more definitive results much quicker and without having to stop, copy, and re-start the experiment. That is so awesome that I’m almost plum giddy!
The final major improvement to the report is the color representation of how well a combination is performing (item 3). Although Combination 2 is performing much better than 1 or the original, the graph will not turn green until it is truly a high confidence winner.
Go ahead and give it a try for yourself!