E-commerce in a failing economy

Est. Reading Time: 3 minutes

While retail is suffering here in the United States and the general economic outlook is bleak (at best) there are some bright spots. E-commerce is experiencing huge growth right now and with due cause.

Think about your own experiences of late, you tend to look for bargains, generic margin rather than expensive name brand butter substitute, a new cotton blouse from the sale rack, GAS as the one station in town still under $4.00 per.

But where better to do your bargain hunting than online? Do you know about gas buddy? This site will help you find cheaper gas: http://www.gasbuddy.com/ How about www.Overstock.com/ ? They may not always have what you are looking for, but if you browse their “e-isles” you’re sure to find at least one bargain. Or why not shop the entire internet at once? Google offers suggestions for products at the top of each page (see SHOPPING), or to really refine your shopping check out some of the shopping engines like Shopzilla.com.

Sites like Shopzilla not only find you the best prices they provide ratings from other customers, watch out for those with frowny faces, so, as a business person how can you take advantage and get noticed by all these myriad listing services? Well, you need lots of time to devote to optimizing your e-commerce website, (if you already have one). You’ll need to figure out exactly what potential customers are typing when they are looking for products you want to sell. You need to find out what you competition does in order to rank well, you’ll need to use a managed approach to paid ads, and you’ll need to feed all your data to the shopping engines daily.

Done well, this can easily turn into a full time job in itself, and the old adage of anything worth doing is worth doing well holds true here, if you aren’t willing to invest a lot of time then hire it done. Look for examples of e-commerce similar to yours and find out who does their Search Engine Management. Is the company you are hiring certified, and by whom?

If you want to see all these varied techniques in action mouse over to www.sportsnutshop.com this site is more than just an e-commerce site with 400% growth year on year, it’s a test bed for the experts at Beacon Technologies. Their skills are honed to a razors edge by constantly adjusting and tweaking this site. The result is that this site enjoys more cutting edge technology than its competition, and it shows, while you’re there save 10% off ANYTHING during July by using “blogthis” as the promo code when you place your order.