Website Analysis

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“We need to redesign the website”–  Now what???

Many marketing and IT departments are faced with the sometimes daunting task of taking on a wholesale redesign of a website, without much guidance as to where to start.  Before the more glamorous tasks of selecting colors and graphics begins, it is a good idea to take a step back and carefully analyze the purpose of the site and its audience.  This analysis phase pays deep dividends later because, in many cases, consensus and allegiance among a company’s disparate departments can be achieved, even before one line of code is written.

Here are some questions that we often use as part of our Needs Assessment projects in order to guide our clients in their redesign plans:




Administration and Maintenance

If carefully considered, these may lead to other, more complex, questions.  A carefully prepared analysis phase is the first step towards a well designed website and will help to avoid “surprises” later in the process.  Then you’ll be ready to take the next step—Development!