Web Marketing Services 

Pricing

Please note that demand for our web marketing services has increased significantly.  We believe this is due to demonstrated success over the last 10 years, the expertise of our team and our very focused and collaborative approach to deliver results that you can measure.  In order to provide the very best service to our current customers, each of our web marketing consultants only manages a handful of accounts.  This allows them to be very focused in delivering results by collaborating effectively with our clients' marketing staff.  Consequently, we can only accept a limited number of new clients to maintain this objective.

Large Businesses:  Most of our large business clients require a full-service, comprehensive multi-channel strategy that includes organic placement (SEO), pay-per-click placement (PPC), social media marketing (SMM), Google Analytics consulting, optimization testing, email campaign management and regular in-depth analysis and reporting of the results.  Since Beacon also provides web design, web development and web hosting services, we often are involved in special projects to develop & test internet marketing concepts prior to implementing campaigns on a broader scale.  These special projects are typically focused on specific geographical markets, demographics and new, unique features to improve lead production, online sales and in-store (brick-and-mortar) sales.  Large businesses should expect to invest $10K to $25K per month for complete coverage, but Beacon does work with large business clients that require a subset of these services.  We find that most of our clients are allocating more of their marketing budget toward internet marketing rather than traditional channels (TV, radio, print, etc.)

Medium Businesses:  Our medium size business clients typically utilize a subset of the web marketing services that we provide to larger businesses.  Most projects include Google Analytics, organic placement (SEO), some social media marketing and a lower budget for pay-per-click (PPC) marketing.  Often times we recommend a strong PPC emphasis while we are building up organic rankings, then a reduction in PPC to focus on high-converters.  A major factor in pricing is whether the online marketing goal is for lead generation, online sales or driving foot traffic to brick-and-mortar stores.  Medium size businesses should expect to pay $3K to $10K per month, depending on the marketing objectives and commitment to utilizing web marketing channels effectively.

Small Businesses:  As larger businesses are starting to realize the value and ROI of internet marketing, small businesses will have a challenge.   However, small businesses that budget funds toward web marketing have better control over their investment than those who don’t.  Our small business clients generally attack the geographical area of their office(s) or store(s).  This approach ONLY targets prospects in their respective areas and ONLY those prospects that are actively seeking their services and/or products.  Because small businesses typically have smaller marketing budgets, it is even more critical to target the internet marketing channels that produce results.  For some small businesses, “results” correlates to brand visibility, but most all small businesses are looking to generate revenue either through highly qualified leads or online sales.  Beacon’s web marketing team helps small businesses develop a strategy that meets their budget and focuses on getting results.  Nearly everyone uses the web to find local services nowadays, small businesses must make sure they are visible.  Small businesses should expect to pay $1000 to $3K per month.

Contact us if you’d like a quote for full-service web marketing or if you’d like a quote for any of the following services:

• Social Media Jump Start Program:  If you just need to stop your head from spinning about Social Media, Beacon can get you all setup and pointed in the right direction with the knowledge, tools and plan to utilize social media marketing.
• Pay Per Click Management (PPC):  We see many businesses wasting money in the PPC channels because they don’t know what they are doing, aren’t measuring results (primarily cost-per-click vs cost per conversion) or just don’t have the time.  We’ve been doing this for many years.  Leverage our PPC Management expertise to get the most out of your budget.
• Organic Placement (SEO):  Unquestionably, high rankings for the right key phrases produces the highest ROI.  65%+ of Google searchers click on organic results.  However, obtaining rankings in ever-increasing competitive environment requires deep SEO experience, time and patience.
• Google Analytics (GA):  It’s an old but true saying, “You can’t manage what you can’t measure.”.  If you don’t have Google Analytics setup under your website, you must do so ASAP.  If you don’t have Google Analytics configured to track your online business strategy effectively, you must do so ASAP.  If you need help, contact us ASAP, as we are officially authorized by Google as a Google Analytics Authorized Consultant.
• Custom Web Marketing Projects:  Beacon is always up for tackling unique web marketing initiatives, whether it’s just consulting or requires the full gamut of our services (marketing, web design, development, hosting, etc.).