Social Media Marketing
Facebook, Twitter, LinkedIn, Blogging… Oh My!
Your customers are there, part of the fastest growing segment of the internet. They are networked and regularly discussing products, services and other information that should interest you highly. Like it or not, it is now the newest channel of opportunity on the web. So the only questions are: When are you going to enter the social networks? and How are you going to do it – effectively?. Rest assured that your competitors are contemplating the same questions (if they aren’t there already!).
Social Media Marketing (SMM) places your brand, services or products in front of millions of web users who partake in social media regularly. Let the Beacon Social Media Team develop a powerful platform for your business communications strategy. Done right, SMM can generate excitement and curiosity for your brand, creating awareness with new audiences right where they already play. We will help you leverage Facebook, LinkedIn, YouTube, Twitter, Social Bookmarking, blogs, and know when to use creative video.
Where Do We Start?
The Beacon SMM Team will research who your bona fide audience is by identifying their preferred method of social media based on their conversations, needs and expectations. Then we conduct a social media audit to evaluate what your competitors are up to – what social media channels are they strong, weak in? Next, we lay down specific actions for a custom strategy to jump start your program. Our SMM team will then actively communicate your brand message, enabling trends that will impact your customer’s experience through use of a variety of the social media outlets that support your objectives. If desired, we will post comments, articles, blog entries, and links on behalf of your company. Of course, we utilize a series of tracking analytics to produce a Beacon Monthly SMM Performance Report so you know the effect of SMM program. During regularly scheduled meetings, we discuss the results, strengths, weaknesses and opportunities to continuously refine the ongoing strategy.
Flat Out Of Time? We Can Help.
Beacon’s Blog Management Service will provide you with comprehensive experienced published ghost writers that speak for your brand daily and effectively. Each blog post will be specifically customized to your goals by a true professional, while bringing your company’s unique voice and personable transparency to life. Need more? We can build, manage, migrate or just breathe new life into the blog you already have positioning your company as a thought leader to increase leads and sales. We will baseline your current results (and reach) and provide regular reporting to communicate the extension of your reach and value with our services.
More about Blogging, Twitter & Social Media Websites
Beacon’s Social Media Marketing Jumpstart Program
There are two components to Beacon’s SMM Jumpstart Program. One is to get you started. The other is to keep you going. The object is to develop an SMM strategy that meets your business needs, setup an SMM infrastructure to facilitate the strategy, guide and train you to execute the strategy, provide ongoing support and measure progress using key performance indicators that are reported to you monthly.
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