PPC Management & Expert Analysis
Do you need expert help to take your PPC campaigns to a new level?
As certified Google Advertising Professionals, we successfully manage multiple Adwords client accounts. With exceptional keyword research, Beacon's PPC Management solutions will setup and deliver lead generating PPC campaigns to potentially reach millions of search engine customers, not only in Google, but Yahoo and Bing as well.
(PPC Management is also called Paid Search Marketing, Pay-Per-Click, and Search Engine Marketing.)
Beacon's advertising strategy works toward maximizing your return on investment by continually improving your click through rates, lowering costs, and testing ad copy. We take the role of helping you measure the effectiveness of your pay-per-click campaigns with awesome analytics that deliver key metrics that provide deep insights into your PPC marketing.
Why Choose Beacon Technologies?
Beacon provides a depth and scope to your PPC management that seeks to understand your visitors. Not all customers have the same goals, but we have the experience and advanced tools that can identify and help turn those potential visitors into increased sales. Below are some of the practices we include in our PPC Management programs.
- Keyword analysis: Beacon will use several keyword tools including Keyword Discovery, Google Adwords keyword tool, Yahoo keyword tools, MSN keyword tools, internal site search data, as well as competitive research data for the purpose of identifying opportunities for driving traffic.
- Quality Score Management: Beacon will provide services to manage the quality scores associated with entry pages with the purpose of increasing relevance, increasing capability for position increases, reducing bounce rates, and improving the visitor experience.
- Copywriting. Beacon will provide copywriting services with regard to Ad content and landing page content. This includes Ad content and landing page A/B testing. We take pride in our capability to produce top content landing pages that engage visitors to continue into your website and learn more about your products and services. We use a combination of years of experience and data from website analytics to produce the best possible results.
- Bid Management. Beacon will use several systems including Google Analytics reports, Adwords Administrative reports, and will take proactive steps to identify the most cost effective methods for managing bid costs in relation to conversion rates. Our bid management tactics will be specific towards decreasing your cost per conversion.
- Conversion Optimization: Beacon will structure campaigns and our strategic approaches towards conversion acquisition and return on investment. The end goal of all campaigns will be to engage visitors to interact with some level of conversion on the website whether it may be a registration, purchases, enrollments, or other specific content interaction.
- Analytics and tracking: Beacon will use the Google Analytics platform and our expertise in website analytics to properly track all campaigns to allow for accurate and detailed reporting necessary for maximizing return on investment.
- Technical Integration: Beacon will be integrated into the technical environment and internal processes for delivering code to the production environment. Beacon has detailed experience with these processes and can utilize our wide array of technical, programming, and development resources to accomplish any situation.
- Google Website Optimizer Testing: Will use A/B and Multivariate testing on PPC landing pages to take advantage of a complex mathematical approach to consistently improve a range of key performance indicators. This provides the best available method for improving the visitor experience and is a guaranteed method for increasing your return on your PPC management investment.
- Monthly or bi-weekly PPC Reporting: Beacon will provide end of month summary reports to establish cost per conversion and trends in performance necessary to evaluate success. Reports will also cover a range of metrics, insights discovered, and actionable items derived from comprehensive analysis. Beacon will work with client to define the objectives of the report.
- Consultation: Beacon will provide strategic consultation involving PPC methods, Strategies, and be available for meetings, phone calls, and other communications to provide you with full oversight. Beacon also is available to help you understand how effective your current PPC campaigns or management firms are at achieving your goals. We can provide a full audit along with recommendations that will provide you with the information you need to move forward.
At Beacon, we are proud to be a Google Adwords Qualified Company. Our experienced expert team of Adwords Professionals will partner with you to create a stellar online advertising campaign to generate cost-effective leads and sales.